Chapter 27

Ward Goodenough: Academic and Applied Anthropologist
Thomas Weaver

Communicating 10,000 Years into the Future
Ward Goodenough

Ward Goodenough (1919–), best known for his studies of kinship and Pacific ethnography, made important contributions to applied anthropology as well, especially through his now-classic book, Cooperation in Change: An Anthropological Approach to Community Development (1963), written as part of a Cornell University project on training change agents. With a doctorate from Yale (1949), he complemented his academic career with service on a variety of agencies and programs. In his 1997 Malinowski Award address, Goodenough described one such project—designing a marking system that would protect buried nuclear waste from disturbance for 10,000 years. That this interdisciplinary project was necessary constitutes itself a commentary on the evolution of our society and suggests the kind of problems that might be faced by future applied anthropologists.