Sally Applin
Spicer Winner 2012

Sally Applin is a Ph.D. Candidate at the University of Kent at Canterbury, UK, and works within the Centre for Social Anthropology and Computing (CSAC) as well as within the school of Anthropology and Conservation. She holds a Masters degree from the graduate Interactive Telecommunications Program (NYU/ITP) within New York University's Tisch School of the Arts, and a BA in Conceptual Design from San Francisco State University. Sally has had a 20+ year career in the science museum design, computer software, telecommunications, and product design/definition industries working as a Senior UX Designer, Senior Consultant and Ethnographer. Her contributions have included developing exhibit content for the Hong Kong Museum of Science and Technology, conducting field research that led to the development of Go-gurt, and while at Apple Computer, Inc., Sally worked on one of the first Virtual Museum projects in the world.
At Kent, Sally is advised by Dr. Michael D. Fischer, Professor of Anthropological Sciences. Dr. Fischer is the founder of AnthroPunk, a movement that examines how people promote, manage, resist and endure change and create the context of the individuation of their experiences. Sally is a founding member of AnthroPunk and is also a member of IoT Council, a think tank for the Internet of Things.
Sally's work is driven by a motivation to understand how technology effects our lives--and by how the things and processes and systems that we make (and remake) shape our world. She is currently researching the impact of technology on culture, and the consequent inverse: specifically the reifications of Network Space in Personal Space. Her primary focus has been on a descriptive framework called PolySocial Reality (PoSR) (developed with Dr. Fischer), that models the aggregate of all the experienced 'locations' and 'communications' of all individual people in multiple networks at the same or different times.
Sally's background has provided her with a deep foundation in design for technology and anthropology is now providing the framework within which to situate human relations to technology. Sally hopes to continue to research how people reconcile the network with their lives as a contributor within applied industry.
Her paper at SfAA, "Blurry Borders and Blended Boundaries: PolySocial Reality in Digitally Individuated Communities" with Dr. Fischer, examines ways that those developing the social mobile web, might be able to contribute a solution that will defragment any unnecessary multiplexed network connections, and enable capabilities that integrate communities (in both grounded reality and network space).